Established in 2012 in Lagos, Nigeria, SBS International (Serah’s BeautySecrets International) has rapidly become a cornerstone for international distribution and strategic brand placement across Nigeria and West Africa -connecting international brands with the right distributors, retailers, and consumers. Our vision is to connect premium global beauty brands with the vibrant and growing markets of the region, building lasting partnerships and delivering excellence.

As a one-stop, full-line distributor, we specialise in bringing high-quality global and African beauty brands to the forefront. We pride ourselves on meticulous selection, ensuring each brand aligns with our commitment to quality and consumer satisfaction.

SBS International caters to a diverse clientele, serving both wholesale and retail customers throughout Nigeria, Ghana, and Ivory Coast. Our success is fueled by a young, dynamic, and passionate team dedicated to achieving exceptional results and setting new benchmarks in the beauty distribution industry